Digg as a distribution vehicle

We knew peer to peer to distribute content. It's always suspicious and even if some torrent sites have discussions, there is always this feeling of suspicion.
Why not using a well commented, well respected social networking site for distribution: In less than 15 hours, this company, over one single Digg comment got more than 2500 Diggs, placing it at the second most popular spot over the past 24 hours.
Nice and easy (and way cheap) way to promote icons.
That should give ideas... and influence sites like downloads.com and the like.