Late April fool?

A California based company, Media Rights Technology (MRT), is going against the biggest giants like Microsoft, Apple, Adobe... because those companies are infringing its rights by... not using its technology. "actively avoiding" is the technical term for this guilty behavior.

And what does MRT do?... Copyright protection!

So, let me picture this:
the accusation to not protect copyright comes from a copyright protection company because they believe not protecting copyrights violates their copyrights. (gee, my head hurts now!)

Marketing coup or bad joke? Would have been funny on April 1st...

[great post on this story here]